Plant-based products have taken off like a rocket in recent years with no sign of slowing down. I started my first company when I was I was first introduced to the world of natural wellness while managing the band Big Time Rush. Then, a few years ago, I was introduced to hemp and CBD oils at the suggestion of my mother to help me manage my anxiety.
I learned that the benefits of hemp extracts go far beyond stress and anxiety relief. With their moisturizing, antibacterial, antifungal, and pain-relief properties, I believe cannabinoids will be the next wellness super ingredient, and I want to lead that industry.
Why have plant-based products taken off in the past few years? They want products that work and are sustainably sourced with natural ingredients, not chemicals made in a factory. What are some of the benefits of using plant-based products? Consumers intuitively understand that plant-based personal-care products can be healthier and better for the environment. Because of this, I believe plant-based products with ingredients like CBD are poised to replace harmful household chemicals, making our homes safer and less toxic.
Tell us about the Forest Remedies line! Forest Remedies debuted as the first consumer brand of Neptune Wellness in February of this year with a suite of all-natural CBD tinctures, ingestibles, balms, and pet soothers, as well as an exceptional essential oils line. We have also partnered with legendary conservationist Dr. Jane Goodall. Neptune Wellness anticipates a Summer launch of co-developed products, which will be available for purchase on the Forest Remedies website and at select retailers, with plans for additional retail distribution.
What are the most popular products? Our CBD balms continue to be our best sellers. You are about a year into your role at Neptune. I always suggest starting with our CBD tinctures. From there, you can build up to using the capsules, which might be a bit stronger. Who are your inspirations in this industry? My father, Bernard Cammarata, has been my closest confidant and—lovingly—the harshest critic throughout my professional life! Truly, I owe so much to him for that.
His decades of traditional know-how in a corporate setting helped level out my more creative, entrepreneurial side—and provide a road map, if you like, on how to marry those two elements to be successful. This served as a reminder to me, each day to keep a critical eye on the back end of the business, while still innovating.
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